May - 2014

Why do Users Switch #Social Platforms?

Why do Users Switch #Social Platforms?

Two reasons. One is that they’re trendy (even if they don't want to admit it). People go where the people are, people like to follow trends yet earn to be first, so they often gravitate to the latest and greatest like snap chat and Instagram. These platforms are no better than Twitter, although they serve a unique offering compared to the Twitter platform, it's not new, people aren't intrigued, they know Twitter. People are excited about new. The second is people have create

The Benefits of Social Media + The Job Search

The Benefits of Social Media + The Job Search

People don’t equate social media with a job search, and it’s often a big mistake. Here’s a few case studies of folks that succeeded and landed their job with the help of social media: Todd Armstrong stumbled on a new opportunity by paying close attention to Twitter and following up on a potential lead Kasey Fleisher Hickey's online penchant for discussing her food and music passions landed her a new gig Sue Spaight Moorhead inadvertently networked her way to her current posit

Social Media & The Job Hunt

Social Media & The Job Hunt

Often people overlook social media when it comes to their job hunt. Searching for a job is a job in itself. Endlessly sifting through job boards, creating custom cover letters, amending your resume for each job position. It can be tiring and cumbersome for most of us. Now you have 2-10 social media outlets to manage and you think to yourself what's the point? Does it really matter? Will they really not hire me because my Linkedin Profile is 2 years old and doesn't reflect my

Facebook, Twitter, Pinterest? Too many social platforms.

Facebook, Twitter, Pinterest? Too many social platforms.

If you've have the fiscal means we advocate employing a social media team working around the clock, with a managed blog posting multiple times per day, and engaging on every social outlet--because we see the value. However the reality is that most companies don't have the resources to utilize social media to it's full potential so they need to be selective in their efforts. It's better to have 2-3 wonderfully managed social accounts that work for your company rather than 6 po

Why Exploring Pinterest is a Good Idea for Your Business

Why Exploring Pinterest is a Good Idea for Your Business

Pinterest is often an afterthought in social media. People don't consider it a viable social platform or can't wrap their head around how to make it work for their business. Undoubtedly it takes some thought, planning and refining, but those businesses that have, have seen great success in doing so. Consider the numbers: Pinterest referrals spend 70% more money than visitors referred from non-social channels. 69% of online consumers who visit Pinterest have discovered an item

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Creating Multi-Sensory Brand Experience

Case Study: How one crafter is enhancing her business through Instagram

Case Study: How one crafter is enhancing her business through Instagram

What we can learn from Facebook

What we can learn from Facebook

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