By building a social media strategy around Search Engine Optimization (SEO) you are connecting what you do to what you offer, building a story that search engines can understand. Your website and/or social media efforts are like a book and the more chapters that you add to the story—concisely and on a consistent basis—will help to increase your search results with Google. This is because Google, and other search engines, index searches with the help of a complex algorithm. Wh