It's funny we've thought about writing an article about this for some time however after reading Piers Fawkes article on PSFK this morning we were inspired to pull the plug. Social media is a fickle thing, we stumble through our news feeds making fun or roll our eyes at half the content, yet we chose to engage and follow those accounts. We created that experience. Sure you can decipher what a brand will post and if you'll find that post engaging but if this happens numerous t

Social media successes are extremely hard to measure. Sure there are many tools available that help track ideal posting times, what posts are more popular than others, what hashtags to use, and what topics are trending—along with many other tips and tricks to the trade. But what is Impossible to measure is influence. Social media is a tool to influence others. And while brands and companies can influence people. The power of influence is crowd sourced amongst the people. By u

You hear about them you see them, but you don't quite understand them. That's okay, you're not alone. We're often asked what the #hashtag is… so here's our attempt to answer the burning question. 1) Hashtags were originally created to help people aggregate content, similar to a web search, by using a #hashtag in or after post or an article you can direct people to those messages. Nowadays hashtags are used in a variety of ways, but primarily to make a conversation easier to f

Social media is often treated as a complex marketing tool and avoided by small businesses, they aren't sure how to use it, what to post, or what the purpose is. Remember when you used to put an ad in the Phone Book, as a given to starting a business? These days are gone—sorry for those of you still using the dusty yellow books—the generation of today simply types the name of a company or uses key search terms into their smartphones or other internet capable device, to locate