Curate Your Social Experience
It's funny we've thought about writing an article about this for some time however after reading Piers Fawkes article on PSFK this morning we were inspired to pull the plug. Social media is a fickle thing, we stumble through our news feeds making fun or roll our eyes at half the content, yet we chose to engage and follow those accounts. We created that experience. Sure you can decipher what a brand will post and if you'll find that post engaging but if this happens numerous times, no matter how much you like the brad or believe in their mission (or feel you have to support because it's your brother's boss' daughter) just unfollow them.